Organizing the mortgage process chaos

Organizing the mortgage process chaos

Organizing the mortgage process chaos

SaaS CRM Dashboard Design

SaaS CRM Dashboard Design

Dates

Jan 2022 - Mar 2022

Title

UX/UI Designer

Team

3 Designers

Introduction

Introduction

Introduction

It comes as no surprise that, behind the scenes, there are many moving parts in the mortgage industry. And from the increase of applications in the last few years, it is no exaggeration that underwriters are drowning in deadlines and documents, relying on outdated systems and manual workarounds to manage their workload.


Elphi is a technology company streamlining the loan origination process to help mortgage lenders focus on what matters most.

The challenge

The challenge

Elphi aims for its product to ensure compliance, automating repetitive tasks using smart checklists and configurable business workflows that work best for users. Their initial focus is improving the experience for underwriters who prepare loan documents and submit completed profiles to banks or mortgage lenders for approval.


Our team was asked to redesign the portal dashboard and loan task pages. Due to limited time, we broke into groups of 2 to tackle this task: I was responsible for the project's dashboard and final UI design.

User Interviews + Outcomes

User Interviews + Outcomes

A day in the life of mortgage underwriters

A day in the life of mortgage underwriters

A day in the life of mortgage underwriters

As the mortgage industry was new to most of us on the team, our first stop at tackling this project was talking to underwriters. 10 underwriters were interviewed and revealed the following information about underwriter behaviors, motivations, and pain points:

  • Underwriters spent between 30 – 60 minutes planning their day.

  • Used programs like Tableau, Outlook, and Excel to track loan information and progress.

  • Using the FIFO (first in, first out) method caused redundant tasks.

The biggest pain points were attributed to clunky information architecture organization (or lack thereof). These interviews provided a baseline of initial problems and insights to tackle

100%

100%

100%

Building a profile requires piecing together information from various sources, and most analysts have 20+ loans at a time.

100%

100%

100%

Analyst productivity is measured by completed tasks and loans per month.

100%

100%

100%

Key Loan Tasks are used as high-level 'checkpoints' to track the progression of a loan.

80%

80%

80%

Spend 30 minutes to an hour planning their day using emails and calendar reminders.

Problem Statement + HMWs

Problem Statement + HMWs

To manage their workload effectively, underwriters need a clear way to manage loan related information and tasks

To manage their workload effectively, underwriters need a clear way to manage loan related information and tasks

To manage their workload effectively, underwriters need a clear way to manage loan related information and tasks

  1. How can we help Underwriters save time throughout their day?

  1. How might we visually communicate the progress of a loan?

  1. How could we help Underwriters feel confident in structuring their day?

Ideation

Ideation

"Should have" or "Could have" - that is the question

"Should have" or "Could have" - that is the question

During ideation, we came up with plenty of ideas. But before moving on to wireframing, we wanted to ground ourselves in the most impactful features. Each feature was evaluated and categorized using the MoSCoW method:

Designs + Iteration

Designs + Iteration

Mid-Fi v.1.0

Mid-Fi v.1.0

  1. Although underwriters liked the idea of an integrated calendar, it wasn't technically feasible at the time.

  1. Although underwriters liked the idea of an integrated calendar, it wasn't technically feasible at the time.

  1. The gauge was nice visually, but this feature needed to be more actionable.

  1. The gauge was nice visually, but this feature needed to be more actionable.

  1. Though monthly goals were necessary, the underwriters didn't feel it was important enough to be included on the dashboard.

  1. Though monthly goals were necessary, the underwriters didn't feel it was important enough to be included on the dashboard.

  1. Confusing terminology and more data would be needed to be helpful.

  1. Confusing terminology and more data would be needed to be helpful.

Back to the drawing board

Back to the drawing board

Elphi is a modern start-up, and they want a product to match. We took the time to redesign both pages to fit Elphi's branding better and align with business goals.

What's in a dashboard?

What's in a dashboard?

What's in a dashboard?

Before iterating on our designs, I researched the fundamentals of dashboard design. We'd done a great job understanding the underwriter's frustrations, but we neglected what makes a great dashboard—content and metrics.

  • Content -> Sections -> Metrics

  • Reporting/Monitoring Data

  • Colors

Taking what I learned from these resources and further questioning our underwriters, we came up with a second version for both the dashboard and applicant profile pages that were better received overall:

Testing + Final Design

Testing + Final Design

Where we ended up with the solution

Where we ended up with the solution

I took ownership of the final high-fidelity design for both the dashboard and loan task pages.

As this was a complete redesign of their product, I also took this as an opportunity to redesign their brand (with permission, of course). While Elphi had given us colors to use, they felt "heavy" and not representative of a modern startup.


Using press releases and interviews, I looked for keywords that reflected the feeling I wanted the style guide to convey.

As this was a complete redesign of their product, I also took this as an opportunity to redesign their brand (with permission, of course). While Elphi had given us colors to use, they felt "heavy" and not representative of a modern startup.


Using press releases and interviews, I looked for keywords that reflected the feeling I wanted the style guide to convey.

Loan overview card

Loan overview card

Loan overview card

One request from our underwriters was the ability to view multiple loans at once. This led to the idea of an expandable card to view high-level loan information from the dashboard.

This card is meant to act as a condensed version of the loan task page. It communicates KCT status and overall loan progression quickly.

92 hours saved, and 37% increase in productivity

92 hours saved, and 37% increase in productivity

92 hours saved, and 37% increase in productivity

Below is a video of our prototype, both dashboard and the lovely loan detail pages the other half of our group designed.

© 2024 Made by Calista Dunbar

© 2024 Made by Calista Dunbar

© 2024 Made by Calista Dunbar

© 2024 Made by Calista Dunbar